DAKS London at Milan Fashion Week SS/15

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All makeup & Hair by the AOFM Graduate Pro Teams Backstage at Milan Fashion Week
The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, DAKS has since become one of the UK’s most quintessentially British luxury labels, specialising in fine tailoring and accessories for both men and women.

SS15 continues in the same modern-classical vein with impeccable tailoring, clever cutting and the collection is peppered with extremely wearable fine knits, geometric patterns and mixed textures. This is season excelled.

With 35 models including 3 woman, AOFM PRO provided both the makeup and hair teams backstage. Of course there was nothing technically undone about it. Every hair type and texture was presented by the models, yet the overall symmetry of the “everyman” hair absolutely worked, ensuring the overall ascetic of the DAKS collection was not too rigid, had a sense of freedom and was in fact very, very cool.

The makeup, again starting with our beloved Dermalogica Ultra Calming Cleanser to prep skin, followed by Dermalogica Anti Oxidant Mist and Dermalogica Active Moist. Generally these boys had wonderful skin which we did not want to hide or mask. A Bobbi Brown liquid concealer very lightly applied under the eye to brighten the area was used and a pop of Lucas PawPaw Ointment to really plump and moisturise the lips. Steering away from a matt skin, here a luminosity and dewiness using Peschskin completed a very fresh understated grooming. The inspiration, lIke the Brand draws from the classically groomed yet thoroughly modern man,

We had a sneak grimace of womenswear with the 3 female models. To complement the collection and gentlemen we created a extremely fresh and pretty base using ###, with beautiful dancing facial highlights by Peschskin giving a glowing health to the skin. Soft barely there definition to the eye and contour areas, with a most inviting moist lip. Stunning.

We are proud of our makeup course graduates who made up the AOFM Graduate Pro Team who did all the grooming backstage. AOFM is the only Global makeup academy to fly its graduates all over the world to work backstage every Fashion Week season in London, Paris New York and of course Milan.

An impeccable show.

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