In keeping with the androgynous look of his collection designer Omer Asim wanted a very minimal, androgynous look for the models for his AW16/17 collection, with this in mind the AOFMPro graduate team headed up by key artist Sasha O’Neill set to work.
After the skin had been prepped with Dermalogica skin care the team used Catrice Cosmetics camouflage cream concealer to colour correct the skin and remove strong tones from the lip colour on both the male and the female models, the browswere then tamed and defined using a clear brow gel and finally a Catric Cosmetics light taupe eyeshadow was applied very lightly around the entire eye, the finished look was very demure and executed in a way that had no detraction from the structural and abtract nature of Asim’s AW16/17 collection.
Omer Asim is a Sudanese designer living and working in London. He graduated from The Bartlett School of Architecture before completing a postgraduate at the London School of Economics and Political Science. After a short stay with the United Nations Development Program he started training as a psychoanalyst. During his psychoanalytic training he became fascinated with clothing and appearance in relation to mind and body. Asim learnt his craft through a number of internships starting with Maurice Sedwell of Savile Row and ending at Vivienne Westwood. Before freelancing in the industry, Asim attended Central Saint Martins specialising in creative pattern cutting. He launched his label in 2011. His design process does not rely on sketching or theme inspirations. The focus is on substance and craft to un-design a solid silent aesthetic. Modern shapes, cuts and textures mix with primitive elements to create a sense of regressive future.