Graeme Fidler, creative director and founder of Several, presented his SS17 collection at Elms Lesters Painting Rooms on the final day of LCM. His love of traditional tailoring have influenced this seasons garments, with clean lines and classic shapes. With previous designing positions at Aquascutum and Bally, Graeme’s own design label keeps tradition mixed with his own style to create something iconic.
This seasons collection for SS17 takes inspiration from the stark differences between the North of England and London in the 1950s. The set of the presentation is a fascinating look into a classic truck stop cafe, with the models sitting drinking tea and reading newspapers, you really feel as though you have stepped back in time. Several keeps classic shapes, such as “milkman” style trousers, gingham check and soft colours, all created using loose weave hop and cotton. Greame’s offering for SS17 shows classic British tailoring in a fresh, modern way.
For grooming AOFM’s graduate team, led by Anne-Marie Lawson, took note of the classic style of the collection and kept the models looking flawless and shine free. With it being the last day of LCM some of the models skin was feeling slightly sensitive after a few days of repeated grooming, so the graduates made sure to gently prep the skin using Dermalogica, which soothed and softened the face ready for any makeup application. Using the Ultra calming cleanser, followed by the Ultra calming mist and finished with one of Dermalogica’s super hydrating moisturisers, even the most sensitive of model’s skin felt fresh and calm. The graduates then followed with a light coverage of makeup, including some under eye correcting, any blemish coverage followed by a light application of powder to counteract any shine. The graduates did a fantastic job and the models all looked flawless!