This season marks the seventh season that AOFM graduates have joined streetwear brand YMC for fashion week, with a strong relationship already in place, it was a case of our graduates catching up with our friends this afternoon as they created the look for the AW17/18 presentation in the heart of Covent Garden, Central London. The graduates arrived to a mid morning call time ready for an hours presentation in the afternoon.
YMC (You Must Create) was founded in 1995 with the ethos of reworking classic clothing to give it both a modern but timeless quality, cementing itself as an iconic british brand, it is an absolute pleasure and privilege for us to be able to repeatedly work with the brand when fashion week comes around, taking our graduates on the journey to the edgy, contemporary world of YMC.
This afternoons presentation had a rawness about it that could be compared to the warehouse rave feel of the 90’s, in keeping with the clothes and purposefully disheveled hair, the graduates set to creating a very stripped back, raw look to the models. Being that this presentation also featured women, the makeup was adapted to suit both genders.
Once finished at YMC it marked the end of the day for this team of graduates, but the rest bite will not be for long, we’re back again tomorrow for a whole new day of shows!