AOFM Graduates @ J D Fashion London Fashion Week SS17

For the first time the AOFM Graduates joined J D Fashion at the Institute of Directors in Central London, this high production show was unlike any of the shows that AOFM usually does around London Fashion Week, it was a collaboration of five up and coming Chinese designers all showcased in one runway show.

This show involved 70 outfit changes, three makeup changes & five collection changes in just 30 minutes, meaning that the team had to think on their feet as to how they could achieve a different look for each show with only 4 minutes in between each to change the makeup on 20 models.

The most important feature was to get a perfect, dewy base. Once this had been achieved the team was briefed by each designer on the features of the look.
The first was a wine stained effect lip with a bare eye, the second was a strong red lip with a bare eye and the third, a bare lip with a black liner. Luckily in between each of these three looks was a mens collection, meaning only skincare and light colour correction was required.

The team worked quickly & efficiently to ensure that the visions of all the designers were achieved, the show was a massive success and was featured heavily in the chinese media surrounding London Fashion Week.

Back to Student Work