The look for HLA X AEX by JD.com was based on an urban gent, in keeping with the style of the collection. The makeup was kept very polished, the skin was prepped using Dermalogica Ultra Calming cleanser followed by their Moisturiser. A light coverage foundation was used all over the skin, followed by a liquid concealer under the eyes and pinpoint concealer used on any blemishes on the face. Contouring was a key technique in this look – the grads lightly contoured the model’s faces to really brings out the natural structure of the jaw and cheekbones. To finish, brows were brushed into place and set with clear brow gel and a light natural pink tone lightly pressed into the lip.