AOFM Graduates @ Hallie Sara X BMW: London Fashion Week

This show was at a unexpected location for a fashion show, the BMW store on Park Lane in Central London. BMW teamed up with New York based designer Hallie Sara to unveil one of their new cars at the same time as Hallie Sara showing her Spring/Summer 2018 Collection. Whilst unusual in choice it made for a very exciting show seeing the fashion press show up in their masses alongside press coming to the BMW launch!

Only a small team of grads was required for this show and with a late afternoon call time, it was a very relaxed atmosphere backstage. Once the lead artist had shown the grads the look for the event it was time for them to start on the 6 models being used for the show, a classically beautiful look of glowing skin, defined eye and a satin finished lip.

The show time was a late one, seeing the collection go live at 7pm, as this team of grads were finished for the day, they had time to stay for the event too. Not too late of a night though as they would be up bright an early the next day for another busy day of shows.

Back to Student Work