Today was the last day of London Fashion Week and it saw us go out in true AOFM style: with a bang! Today’s show was a little different for us as it wasn’t one of our own artists heading up the show but instead: Isamaya Ffrench. Ffrench is one the biggest names in makeup, not only showcasing her self creations to her huge online following but also working with names such as Katy Perry, Rihanna, Kendal Jenner etc. She has worked on campaigns for huge brands, iconic musicians & countless editorials for elite fashion magazines. Today was a jewel in AOFM’s crown to be able to offer our graduates to chance at assisting such a powerhouse in creating the avant garde makeup for the Faustine Steinmetz SS18 runway show at the British Fashion Council’s official London Fashion Week location.
The graduates arrived for their 8:30am call time and having being briefed already in advance by Isamaya, there was no demo for the day, just an encouraging pep talk with support throughout, the look’s fresh skin was counterbalanced by a statement multitoned brow that was not altered to each skin tone but instead amplified by their difference. The graduates had plenty of time to get the 14 models ready for the 11am show time, backstage was buzzing with fashion press flocking to see how the look for the day was being created.
The runway show has been featured around the world already and we couldn’t be more proud that we got to finish the London leg of our famous Fashion Week Marathon, time for the grads to head off to Milan!