In a first ever for the brand, AOFM graduates were given exclusive access to the brand new Tom Ford Cosmetics store in Covent Garden, Central London. The store is the first of its kind in the UK and having only opened a matter of weeks ago, we were so excited to be invited by the brand to bring our grads along to explore the world of Tom Ford, split between two masterclasses in one evening. The sun was shining and our grads came from all over the UK to see more of this elusive luxury brand.
Around the world, the name Tom Ford is synonymous with opulence and luxury. Finding his feet in the world of fashion in the 90′s working under Gucci, Mr.Ford entered the world of cosmetics first in 2006 with a fragrance that took the world by storm: Black Orchid. Since then the fragrance line alone has become a staple in the beauty halls of elite department stores globally. In 2010, the brand launched its first output of makeup, a line of lipsticks that were near on impossible to buy before they had sold out. This lead on to the brand extending its collections to where it stands today, as an industry leader in luxury makeup.
With the sun beaming down outside, our grads were escorted underground to the hub of the store’s mystery, a full grooming parlour and product showcase gallery where they had the privilege of watching one of the brand’s lead artists create a look using the new collection, designed by makeup icon Isamaya Ffrench. After the look was demonstrated. there was a full showcase of the men’s beauty line, featuring makeup products for men.
Once the grads had finished being blown away by the demo, it was time for them to shop, shop, shop! With a discount given exclusively to AOFM and its graduates, there was no way that anyone was leaving empty-handed.
A huge thank you to Tom Ford beauty, we can’t wait to see you again!