Benefit Masterclass

AOFM once again held an exclusive Benefit masterclass for our graduates, at their Carnaby Street flagship store, lead by Lisa Potter-Dixon. Benefits very own head makeup & trend artist. A glass of bubbly and cupcakes were served upon arrival before Lisa told the graduates about her background and industry experience working as a makeup artist backstage for designers such as Matthew Williamson amongst many more big industry names. The full range of products were on display for the graduates to test and play with. Lisa did a demonstration of a classic smoky eye, evening makeup look on a chosen modelwhilst telling the story behind the brand and using her favourite Benefit hero products. The “stay don’t stray” primer being one of them which showed to be a favourite amongst the students too. After the demonstration Lisa stayed behind for a q&a with the graduates and then the evening was continued with shopping with am exclusive discount on the main floor.

 

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